A career built at the top of the sector — on three continents.

Where it began

I came to fundraising through a genuine belief that the nonprofit sector does some of the most important work in the world — and that doing it well matters. My career began in Australia, where I trained at Pareto Fundraising, one of the country's leading direct marketing agencies. It was rigorous, formative work across a diverse portfolio of causes — from Médecins Sans Frontières to Amnesty International Australia and Children's Cancer Institute Australia. I learned how to build donor programs, how to test, how to fail well, and how to scale what works.

The London chapter

From Australia I moved to London, joining The Good Agency as Account Director — a leading specialist agency in the UK's vibrant nonprofit sector. There I worked with leading charities including Save the Children and Missing People UK, broadening my experience across fundraising, campaigning, and communications. The UK sector deepened my understanding of how great creative strategy and donor insight work together, and gave me a European lens on a discipline that varies considerably across markets.

New York: thirteen years at the top

The defining chapter of my career was thirteen years in New York, working in-house at some of the world's most respected nonprofits. I joined the ACLU — the American Civil Liberties Union — as Associate Director of Membership, rising to Deputy Director over nearly five years. The ACLU's membership program is one of the most sophisticated in the US sector, and working there taught me what it means to run fundraising at genuine scale, with rigour and accountability.

From the ACLU I moved to the National Audubon Society, where I served as Senior Director of Membership for over five years. At Audubon I led an individual giving program raising in excess of $100 million annually — one of the largest in the US environmental sector. Running a program at that scale means managing complexity: multi-channel acquisition, mid-level and major donor pipelines, digital transformation, retention strategy, and a team delivering against ambitious targets year after year.

That experience — understanding how a world-class development operation actually functions, at the very top of the sector — is rare. And it is directly applicable to organizations anywhere in the world that are serious about growing their individual giving revenue.

Directed Development

In 2025 I set up Directed Development with a clear sense of what I wanted to do next: work directly with a wider range of organizations and causes I believe in, bringing the depth and discipline of US best practice to nonprofits in the US, UK, and Australia. Directed Development is the expression of that — a senior consulting practice with no intermediaries, no overhead, and a genuine commitment to the work.

I am available to work with organizations at any scale, from programs raising hundreds of thousands annually to those operating at nine figures. The strategic principles are the same. The ambition should match.

If you are ready to build something — or ready to take what you have to the next level — I'd love to talk.